Ford was Europe's No.1 top-selling commercial vehicle brand in the first quarter of 2015, as accelerating customer demand for its completely new and expanded Transit range resulted in the company's best market share in 20 years.
Ford sold 70,646 commercial vehicles in total in its 20 traditional European markets* in the first three months – a year-over-year increase of 42.4 per cent. Market share rose by 2.8 percentage points to 13.3 per cent.
“The strong momentum of our commercial vehicle sales growth has continued into the first quarter, fuelled by demand for the all-new four-model Transit range," said Peter Fleet, vice president, Sales, Ford of Europe. “Ford has totally renewed its commercial vehicle line-up, and the rise in market position from No.7 in 2012 to top spot in 2015 shows we are giving customers what they want."
Ford's Transit family of vehicles – which this year celebrates its 50th anniversary – has led the sales growth. Combined demand for the Transit and Transit Custom models grew by 27 per cent with more than 45,000 units sold in the first quarter, while sales of the Transit Connect rose by 69 per cent. Transit Courier, the first-ever small Transit, sold 4,400 units.
The Ford Ranger pickup also closed a strong quarter, being the top best-selling vehicle in its segment year-to-date, selling 6,578 vehicles, up 46 per cent year-on-year. First quarter customer orders for Ford commercial vehicles were up 87 per cent year on year.
Ford was Europe's No.1 commercial vehicle brand in March, as market share rose by 2.9 percentage points to 14.3 per cent. The U.K. market closed a particularly strong month, recording its all-time best-ever month for commercial vehicle sales with 16,497 registrations.